DEALERSOCKET AFTER DARK
DealerSocket After Dark was the must attend customer
appreciation event at the DealerSocket User Summit. Right On
Pointe was responsible for booking the Royal Machines, a super
band composed of multiple rock stars that included Sebastian
Bach from Skid Row, DMC from Run DMC, and Mark McGrath from Sugar Ray. As the band was promoted as a group, and not by each individual member for the event, guests were pleasantly surprised by the unexpected number of celebrities on stage. Other band members included: Billy Morrison & Steve Stevens, guitarists for Billy Idol, Gibby Clark & Josh Freese from Guns N’ Roses, and Chris Chaney from Jane’s Addiction.
The team coordinated all logistics for the event, from shuttling 1,000+ attendees from the Anaheim Marriott to the Anaheim House of Blues, to setting up a VIP Meet and Greet between guests and band members. This was truly a memorable experience for the DealerSocket customers and employees.
CLIENT:
DealerSocket
EVENT TYPE:
Customer Appreciation
KEY HIGHLIGHTS:
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Royal Machines with Mark McGrath & Run DMC as headliners
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Surprise performances from band members of Guns N' Roses, Jane's Addiction & Skid Row
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Provided transportation for all conference guests
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VIP Meet & Greet for top customers
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Sponsored VIP viewing areas
2,000
Glow Sticks
10
Famous Rockstars
7
VIP Balconies